Advertising & Marketing Campaigns

Two iterations of a targeted segment campaign for craft beer that included collateral and industry trade print and digital advertising. Both creative treatments were utilized, but in separate years, and also adapted for trade show promotion and support. 

"Crafted Solutions" makes the connection between craft brewers' passion for their art and WestRock's ability to "craft" customizable and scalable packaging solutions that fit the needs of their operations now and in the future as their businesses grow. As an integrated manufacturer of consumer and corrugated packaging solutions, WestRock is uniquely positioned to serve this audience.

Print and digital advertising campaigns to promote corrugated pizza boxes.

Campaign I

Dual purpose campaign to: 

1. counteract competition from suppliers of imported pizza boxes by raising awareness of the safety and quality of WestRock's foodservice packaging
2. promote pizza box packaging as a branding vehicle

Campaign II

As competition from cheaper, imported pizza boxes increased, more emphasis was given to WestRock's certified manufacturing processes and safety measures with a secondary message on the recyclability of corrugated pizza boxes. The strategy behind "quality and safety" relied heavily on FUD (fear, uncertainty, and doubt).

Awareness campaign for promoting packaging design to automation solutions during COVID.

At the height of COVID, many CPGs (Consumer Packaged Goods companies) faced supply chain interruptions that negatively impacted their operations, making it difficult to source the materials they needed to run their businesses. They were also challenged with getting their own products out the door due to labor issues. Strategic backup plans for manufacturing packaging materials and automation solutions that streamline production allowed WestRock to alleviate pressures companies were feeling at both ends of the spectrum by "Providing Flexibility," Improving Efficiency" and "Creating Stability" for their operations.

Trade publication promotional advertising for a trade show in the U.K.

WestRock's Automation UK team not only provides standard packaging machines, but they also provide bespoke packaging automation solutions tailored to customers’ product requirements. "Solutions That Adapt To Your Specific Needs" speaks to this highly skilled team of specialists who offer innovative packaging automation solutions for those seeking a higher level of sophistication and precision that can’t be gotten anywhere else.