International Pizza Expo

Billed as "the largest pizza show in the world," International Pizza Expo features everything today's modern pizzeria needs for its business.  From equipment manufacturers showcasing their wares to suppliers of ingredients such as tomato sauce, cheese and dough—and yes, manufacturers of pizza boxes and foodservice packaging—the show has it all. Presented by Pizza Today magazine, the event takes place each March in Las Vegas. 

Attendees: 6,800+ (preregistered vs. ~5,000 actual attendance)

Exhibitors: 274

• Pizzeria and pizza-concept restaurant owners
• Operators and managers
• Distributors
• Food brokers

• Perspective regional chains and distributors
• The "Big 4"
• Existing customers

20' x 40' Island

Tested and approved. Just like your pizza.

Faced with competition from suppliers of cheaper, imported pizza boxes, WestRock countered with messaging that focused on safety and quality. By speaking to the domestic sourcing of raw materials,  plant safety measures, independent lab tests of liners, and the fact that final packaging meets FDA safety standards, the strategy relied on raising doubt in the minds of buyers with regard to the safety of the imported pizza boxes they were purchasing.