Trade Shows & Industry Events

I am a CTSM (Certified Trade Show Marketer) Candidate and a 2019 EXHIBITOR Magazine All-Star Awards Winner with over 10 years experience in the industry. From planning a show and establishing a budget to content development, logistics and on-site management, I have the ability to execute from start to finish—on time and within budget—while also ensuring continuity of messaging and graphics  across print, digital, promotional support materials and booth graphics. 

During my tenure at WestRock, I built long-term relationships with various trade associations and  industry publications. As a result of these close partnerships, I frequently put forth thought leadership opportunities such as speaking engagements and new technology award submissions in front of leadership and business stakeholders. I've also taken advantage of event sponsorships that not only provided high visibility for the brand but offered pre-show and at-show promotion as well as post-show engagement opportunities to further raise awareness and generate leads.

Between 2015 and 2019, I led the charge in contributing more than $400M to sales through trade show participation, sponsorships, and other related lead generation activities as Senior Creative Services Manager with the marketing department of WestRock's Corrugated Packaging business unit.